SEM VS. SEO:
SEM, SEO both have their advantages and limitations. So which is the best marketing strategy? The answer, neither are the best. They go hand in hand with one another and ideally you should implement both approaches for best results. Note that only if everything is done correctly will you see the results come to fruition. Hence why it is essential to know exactly what you are doing and if you don’t, outsource it.
SEO stands for Search Engine OptimisationOptimisation and is the ability of how well your website ranks organically in the search engine results. Note the term organic. This means you are not paying for advertising costs. This method of marketing involves constantly updating your website to rank as high as possible in the organic search results. This is relative to the topic of the website, and it’s relevance to search queries. If ranking well for terms with SEO you want to use in SEM a large part of the work is done for you when trying to get a great quality score.