SEM stands for Search Engine Marketing and is the ability to put your ads in front of potential customers on specific search results. You may know this as the sponsored ads on Google. SEO Commonly referred to as PPC (pay-per-click), or Paid search ad, they all refer to the same thing. It may sound like a broad Marketing term, but it really only concerns one specific topic. That’s paid search results on search engines.
As you probably know, Google is the most commonly used search engine. With 3 Billion searches every day it’s clear to understand why businesses worldwide take advantage of Google ads (formally known as Google adwords) and implement PPC campaigns. Other search engines such as Bing and Yahoo may also be very well worthwhile (we’ll explain why later).
The purpose of implementing SEM on search engines like Google is to reach your potential customers at the right time and place. This makes SEM one of the best strategies to promote your products or services.