Here is the system we use, which has to lead to repeated success.
Its no secret as to how we are able to succeed with clients from many different industries across the world. Put quickly, we ask a lot of questions and then we build long running campaigns that deliver results long into the future.
We audit the below four areas to ensure the recommendations we make are tailored to the client. Helps ensure our work is relevant and can be delivered in a timely manner. On an ongoing basis, we review your progress against these areas to ensure our work remains relevant and continues to add value.
- Data and Analytics
- Creativity and Channel
- Product and Offer
- Budget and Capablities
We build sales cross channel funnels in three parts
Our approach to your marketing is to overtime build out a three-part funnel targeting customers throughout the purchase cycle. From helping customers realise they have a problem you can solve to parting with their hard-earned cash. Like Rome, this isn’t built overnight so we get started with work that should begin increasing your revenue ASAP.
This is likely where 50% of your customers are. We need to identify from the crowd who they are based on your data. Its too early in the funnel to ask for a sale, we need to earn their trust. They may not yet have identified they have a problem which you can solve. Our messaging needs to be seen and respectful, if we enage them early their easier to convert later.
Your ads need to be testing how interested your prospect is with custom messaging for each channel we are running ads. We want to tell a story with ads moving the prospect into a lead. With a variety of messages that included practicle call to actions and secret ads purely about building your brand recall. Not the goal we will get sales here.
Its money time, you should be asking for a sale. As we have built trust, proven your value, primed your brand this is an easy process. Ads should offer a variety of call to actions which should be focused on buying. Retargeting ads should be frequent and visible. If possible to ensure an easy sale we recommend direct contact.